Primary Logo

Our logo features the state of Texas with a star marking the greater Dallas area also in the "belly" of state. Our Word Mark is set in a modern geometric sans serif with slightly rounded corners communicating our professionalism and approachability.

The full Combo Mark should be on all official collateral when space allows. Use the vertical and horizontal variations as needed. Only set it in the following approved colorways primarily showcasing the mark in the Navy Blue colorway. TGH operates under a tri-tone color system, so the alternative colorways should only be used on their corresponding shade or on white as shown below. The Black and White colorways are only to be used on brand partnership collateral when required by brand partners.

Secondary Logo

Our Word Mark is to be used on all official collateral when the space does not allow for the full Combo Mark. Only set it in the following approved colorways primarily showcasing the mark in the Navy colorway. TGH operates under a tri-tone color system, so the alternative colorways should only be used on their corresponding shade or on white as shown below.

Buckle Icon

Our Icon is the simplest form of the brand. Use in brand applications with limited size allotments, such as favicons, and in embroidery, as well as a design element on applications like social media posts and merchandise.

The Two Tone, Outline, and Fill variations have descending degrees of complexity. As a rule of thumb, the smaller the placement, the simpler the icon used. Use the Only set it in the following approved colorways primarily showcasing the mark in the Navy Blue colorway. TGH operates under a tri-tone color system, so the alternative colorways should only be used on their corresponding shade or on white as shown below.

Secondary Icon

Our Icon is the simplest form of the brand. Use in brand applications with limited size allotments, such as favicons, and in embroidery, as well as a design element on applications like social media posts and merchandise.

The Two Tone, Outline, and Fill variations have descending degrees of complexity. As a rule of thumb, the smaller the placement, the simpler the icon used. Use the Only set it in the following approved colorways primarily showcasing the mark in the Navy Blue colorway. TGH operates under a tri-tone color system, so the alternative colorways should only be used on their corresponding shade or on white as shown below.

Curated Badge

Our Icon is the simplest form of the brand. Use in brand applications with limited size allotments, such as favicons, and in embroidery, as well as a design element on applications like social media posts and merchandise.

The Two Tone, Outline, and Fill variations have descending degrees of complexity. As a rule of thumb, the smaller the placement, the simpler the icon used. Use the Only set it in the following approved colorways primarily showcasing the mark in the Navy Blue colorway. TGH operates under a tri-tone color system, so the alternative colorways should only be used on their corresponding shade or on white as shown below.

Tex Badge

Our Icon is the simplest form of the brand. Use in brand applications with limited size allotments, such as favicons, and in embroidery, as well as a design element on applications like social media posts and merchandise.

The Two Tone, Outline, and Fill variations have descending degrees of complexity. As a rule of thumb, the smaller the placement, the simpler the icon used. Use the Only set it in the following approved colorways primarily showcasing the mark in the Navy Blue colorway. TGH operates under a tri-tone color system, so the alternative colorways should only be used on their corresponding shade or on white as shown below.

Product Photography

Our photography is representative of our office make-up. It should feature bright, clean environments, with happy clinicians and patients, and pops of our brand colors. 

Use the photo bank attached below as a starting place for stock imagery.

Product Texture

Our brand pattern is a repeatable pattern of our Outline Icon. It's built to scale well across use cases while remaining recognizable as our primary mark.

Use color variations on their corresponding color shades or Gentle White as needed. 

Landscape Imagery

Our Line Element is reminiscent of our logo icon. Use to add depth and movement to key graphics ensuring the horizontal and vertical strokes are the same weight with the vertical ones having a fill and the horizontal strokes remaining outlined.

Ornaments

Our Line Element is reminiscent of our logo icon. Use to add depth and movement to key graphics ensuring the horizontal and vertical strokes are the same weight with the vertical ones having a fill and the horizontal strokes remaining outlined.